Split dough into 2 even portions. Roll each portion out onto floured surface using floured rolling pin to a rectangle about 10-12" in each height and length.
Melt remaining butter. Using a pastry brush, brush rolled dough with melted butter.
Combine remaining 3/4 cup granulated sugar with ground cinnamon. Sprinkle half of the mixture onto the dough.
Roll the dough up tightly and seal edge. Cut into 12 rolls, about 1 inch in width and place 3 rolls per row in prepared baking pan.
Repeat steps with remaining dough until all rolls have been placed in prepared baking pans.
Allow rolls to rise to double in size in a warm (not hot) area, up to 2 hours.
Preheat oven to 375°F. Bake rolls 25-30 minutes, or until lightly golden brown (or if using instant read thermometer, baking to 190°F).
Allow rolls to sit about 2-3 minutes in pan after removing from oven. Run a knife around the edges of the pan, loosening the rolls from the sides. Very carefully, invert rolls onto a platter or sheet pan, allowing the sticky caramel topping to cover the tops of the rolls. Serve warm.